With every new update, the FiveThirtyEight team shared the post on Twitter as if it was a completely new post. They even bantered back and forth throughout the process, sometimes treating the post more like a forum than a pointed blog post: Between 10 pm and 2 am, three writers collaborated to post minute-to-minute updates on electoral results as they unfolded. Sometime during these debates, I realized that I had clicked on about 6 tweets from FiveThirtyEight during a single evening and I had to stop and applaud what they were doing – not just what they were reporting, but how they were reporting it.Ĭonsider this blog post from March 22, which covers the primary election results in Arizona and Utah. While I wouldn’t say I’m obsessed, I’ve had a close eye on Twitter on the nights of every caucus and debate this past spring. The FiveThirtyEight Title-Testing Formula In this post, we’ll look at what they’re doing and how their strategy can benefit you. And they do this with only a small team of writers, a timely topic, and a simple WordPress plugin. At a time when companies are spending large amounts of money optimizing and split-testing content, figuring out a method to rapidly increase the number of blog post titles that you can test each week is incredibly valuable for a publisher.įiveThirtyEight – a website that focuses on data analysis related to politics, economics, and sports – has found a way to take a single blog post and then use that post to test dozens of potential titles at a time.
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